TruckSmarter vs. TrueNorth for Owner-Operators

TrueNorth goes way beyond a load board, discover the FreightTech Top 100 loadboard.

Download the app for free

What sets TrueNorth apart from other load boards?

A free load board optimized for truckers

Search over 100,000 daily loads from hundreds of brokers from the palm of your hand.

Available in the way that works for you

We offer both desktop and mobile versions for when you are on the road or at home booking loads.

Never hit a paywall

We know trucking margins are thin and every penny counts, search without limits.

Side-by-side comparison of TrueNorth vs TruckSmarter

TrueNorth

Trucksmarter

Free load board

Unlimited search

Free virtual dispatcher with voice chat

Free post-a-truck

Free load matching

Free backhaul recommendations

Free profit calculator

Free financial benchmarking

Free integration with any factoring company

Free automated invoicing and docs management

Free load docs record keeping

TrueNorth vs. TruckSmarter FAQ

Why choose TrueNorth vs TruckSmarter?

TrueNorth is designed specifically to help owner-operators grow profits. More than just a load board, TrueNorth gives you the tools to make the most profitable decisions, and empowers you to build relationships with brokers.

TrueNorth helps owner-operators grow revenue and lower costs – for free:

Your very own virtual dispatcher that finds you loads while you drive
A built-in profit calculator that shows you every load’s profitability, instantly
Exclusive loads through post-a-truck
And more

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I am already factoring. Can I sign up with TrueNorth?

Yes! You can still use our free loadboard.

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Do I need to factor to use TrueNorth?

No, the loadboard is completely free, no factoring required. If you do want to factor you can with our partner BasicBlock.

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Is TrueNorth a loadboard?

Yes, the TrueNorth app provides a loadboard with over 100,000 loads. But we also go well beyond that. With our free virtual dispatcher service, TrueNorth connects you with brokers who provide exclusive loads before they post those loads to any loadboards.

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