Last Updated: September 29, 2026

On May 22, 2026, substantially all of the assets of TrueNorth Technologies Inc. were acquired by BasicBlock, Inc. (“BasicBlock”). In light of the acquisition, BasicBlock (also referred to herein as “TrueNorth”, “we,” “us,” or “our”) has prepared this Privacy Policy to explain (1) what personal information we collect, (2) how we use and share that information, and (3) your choices concerning our privacy and information practices.
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By accessing or using the Services, you acknowledge that you have read, understood, and agree to be bound by the TrueNorth Terms of Service, available at https://truenorthfleet.com/termsandconditions (the “Terms”). The Terms are hereby incorporated by reference into this Privacy Policy and made a part hereof.
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Applicability of this Privacy Policy
We provide a software platform for trucking businesses and freight brokers (the “Services”). This Privacy Policy applies to personal information that we collect in connection with the Services, our mobile applications, our website(s), including https://www.truenorth.com/ and https://www.truenorthfleet.com, and products and/or services that link to this Privacy Policy.
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In connection with providing the Services, we may receive, use and share personal information from trucking businesses (including their owners, drivers, managers and employees) and freight brokers (including their owners, managers and employees) as described in this Privacy Policy.
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If you are a customer of TrueNorth, this Privacy Policy does not apply to personal information that we process on your behalf (if any) as your service provider. Such personal information shall instead be governed by the terms and conditions of the separate customer agreement or terms of service that you have agreed to with TrueNorth. In addition, our Services are designed for businesses and are not intended for personal, family, or household use. Accordingly, we treat all personal info covered by this Privacy Policy as pertaining to individuals acting as business representatives, rather than in their personal capacity.
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Personal information we collect
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Information you provide to us:
- Business Contact Information: If you are a representative of one of our actual or prospective customers, suppliers or business partners, we may collect personal information about you (such as your name, contact details and role) when entering into an agreement with your company and during the course of our relationship with your company.
- Account Information, such as your name, email address, phone number, taxpayer identification number or TIN, insurance information, DOT, MC and CDL numbers, and other similar information when you register an account with us.
- Transaction Information, such as your credit card or other payment information and authentication details when you purchase a license for the Services. We do not directly process your credit card information and instead rely on Stripe as our payment processor.
- Feedback or Correspondence, such as information you provide when you contact us with questions, feedback, reviews, or otherwise correspond with us online.
-Usage Information, such as information about how you use the Services and interact with us.
-Marketing Information, such as your preferences for receiving communications about our activities, services, and publications, and details about how you engage with our communications.
-Other Information that we may collect which is not specifically listed here, but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.
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Information We Obtain from Third Parties. We may maintain pages on social media platforms, such as Facebook, X (formerly Twitter), Instagram, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy. We may obtain your personal information from other third parties, such as marketing partners, publicly-available sources and data providers.
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Automatic Data Collection. We and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with our Services, our communications and other online services, such as:
- Device Data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 4G), and approximate location information such as city, state or geographic area inferred from your IP address..
- Online Activity Data, such as pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them.
- Email Open/Click Information. We may use pixels in our email campaigns that allow us to collect your email and IP address as well as the date and time you open an email or click on any links in the email that we may send to you.

Location Information. If you allow it, our mobile app collects your device's location, only while the app is open. We never collect it when the app is closed or running in the background. We use it to show you nearby loads, recommend you to brokers with freight nearby, and notify you about nearby loads. Brokers using TrueNorth can see your last known city and state and when it was recorded. Service providers that help us run theServices, such as Google Maps Platform, process it on our behalf. If your company connects an ELD or telematics provider, we may also receive your vehicles' locations from that provider. We do not sell your location information. You can turn off location access at any time in your devicesettings, and you can ask us to stop sharing your location with brokers or todelete your location history by emailing support@truenorthfleet.com.

We Use the Following Tools for Automatic DataCollection.
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- Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
- Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
- Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.
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How We Use Your Personal Information
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To Operate Our Services:
- Provide, operate, maintain, secure and improve our Services.
- Provide information about our Services.
- Communicate with you about our Services, including by sending you announcements, updates, security alerts, and support and administrative messages.
- Respond to your requests, questions and feedback.
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Marketing and Advertising. We may from time to time send you direct marketing communications as permitted by law, including, but not limited to, notifying you of special promotions, offers and events via text messages, email and in-app notifications. You may opt out of our marketing communications as described in the “Opt out of Marketing Communications” section below.
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For Research and Development. We may use your personal information for research and development purposes, including to analyze and improve our Services and our business. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve our Services and promote our business.

Sensitive Personal Information. We may collect certain categories of information that are considered “sensitive” under applicable U.S. state privacy laws, such as taxpayer identification numbers, driver’s license numbers, and precise geolocation data. In the job applicant context, we may also collect voluntary self-identification information such as race, ethnicity, gender, disability status, and veteran status for equal employment opportunity monitoring and compliance purposes. We use sensitive personal information only for purposes permitted under applicable law, including to provide and improve the Services, for security and fraud prevention, and as otherwise required by law. We do not use or disclose sensitive personal information for purposes of inferring characteristics about you. See “Location Information” above for how we collect, use and share it.

Compliance and Protection

We may use personal information to:
- Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
- Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims).
- Audit our internal processes for compliance with legal and contractual requirements and internal policies.
- Enforce the terms and conditions that govern our Services.
- Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
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Job Applicants
When you visit the careers portion of our website, we collect personal information that you provide to us in connection with your job application. This includes business and personal contact information, professional credentials and skills, educational and work history, and other information of the type that may be included in a resume. This may also include voluntary self-identification information you choose to provide, such as race, ethnicity, gender, disability status, and veteran status, which we collect solely for equal employment opportunity monitoring and compliance purposes. Such information constitutes sensitive personal information as described in the “Sensitive personal information” section above. We use this information to facilitate our recruitment activities and process employment applications, such as by evaluating a job candidate for an employment activity, and monitoring recruitment statistics. We may also use and share this information to provide improved administration of the website, and as otherwise necessary: (a) to comply with relevant laws or to respond to subpoenas or warrants served on us; (b) to protect and defend the rights or property of us or others; or (c) in connection with a legal investigation.
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How We Share Your Personal Information
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Freight Brokers and Trucking Businesses. In connection with your use of the Services as a trucking business (including as an owner, driver, manager or employee of a trucking business), we may share your information (i) with freight brokers and other similar organizations to match you to freight opportunities that we believe you may beinterested in, including your last known city and state, (ii) with BasicBlock and its affiliates for purposes consistent with this Privacy Policy, and (iii) to otherwise provide the Services.
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In connection with your use of the Services as a freight broker or other similar organization (including as an owner, manager or employee of a freight broker or other similar organization), we may share your information (a) with trucking businesses when we match you with trucking businesses that may be able to fulfill your freight opportunities, (b) with BasicBlock and its affiliates for purposes consistent with this Privacy Policy, and (c) to otherwise provide the Services.
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We share personal information we collect through the Services with BasicBlock and its affiliates for the following purposes: (1) operating, improving, and developing products and services; (2) research and analytics; (3) marketing and advertising (subject to your opt-out rights described below); (4) compliance, fraud prevention, and security; and (5) any other purposes described in this Privacy Policy. BasicBlock is required to use such information in a manner consistent with this Privacy Policy. If you wish to opt out of data sharing with BasicBlock for marketing purposes, you may do so by contacting us as described in the “How to Contact Us” section below.
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Offers from Other Businesses. As permitted by applicable laws, we may share your information with businesses with which we have a relationship (e.g. insurance brokers, trailer rental platforms, fuel card providers, etc.) to provide you with offers that we believe may be of interest to you.
Service Providers. We may share your information with third party companies and individuals that provide services on our behalf or help us operate our Services (such as lawyers, bankers, auditors, insurers, and providers that assist with hosting, analytics, email delivery, marketing, and database management).
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Authorities and Others. We may disclose your information to law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above. We may also disclose your information in response to valid subpoenas, court orders, regulatory demands, or other legally compelled processes. Where legally permissible, we may take reasonable steps to notify affected parties before complying with such legal process. We reserve the right to seek a protective order or other appropriate relief before complying with any such legal process if we determine, in our sole discretion, that such action is warranted.
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Business Transfers. We may sell, transfer or otherwise share some or all of our business or assets, including your information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this Privacy Policy. TrueNorth’s acquisition by BasicBlock, Inc. constitutes such a business transaction, and personal information collected prior to the acquisition may be used by BasicBlock in accordance with this Privacy Policy.
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Affiliates. We may share information with our current and future affiliates, meaning an entity that controls, is controlled by, or is under common control with us, including BasicBlock, Inc. and its subsidiaries. Our affiliates may use the information we share in a manner consistent with this Privacy Policy.
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Cross-border Processing of Your Personal Information
We are headquartered in the United States. To provide and operate our Services, it is necessary for us to process your personal information in the United States. If we transfer personal information across borders such that we are required to apply appropriate safeguards to personal information under applicable data protection laws, we will do so. Please contact us for further information about any such transfers or the specific safeguards applied.
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Your Choices
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In this section, we describe certain rights and choices that may be available to you under applicable law. We will comply with requests to exercise these rights as required by law. Where not required by law, we may honor such requests at our discretion.

Personal Information Requests: Depending on your jurisdiction and the nature of your relationship with us, you may have certain rights in relation to your personal information, including:
- the right to learn more about what personal information of yours is being processed, how and why such information is processed, and the third parties who have access to such personal information (we have made this information available to you without having to request it by including it in this Privacy Policy);
- the right to access your personal information;
- the right to rectify/correct your personal information;
- the right to restrict the use of your personal information;
- the right to request that your personal information be erased or deleted;
- the right to data portability (i.e., receive your personal information or have it transferred to another controller in a structured, commonly used, machine-readable format);
- the right to object to processing of your personal information or to direct us not to share your personal information with non-affiliated third parties;
- the right to opt out of the sale or sharing of your personal information, or of the processing of your personal information for purposes of targeted advertising; and
- the right to appeal our decision regarding your privacy request.
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To submit a request, please email us as provided in the “How to Contact Us” section below. We may ask for specific information from you to help us verify your identity. We will require authorized agents to confirm their identity and authority in accordance with applicable laws. You are entitled to exercise any rights available to you under applicable law free from discrimination.
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Please note that in some circumstances, we may not be able to fully comply with your request, for example if we are required to retain certain information to comply with applicable laws and regulations, if the information is necessary to provide the services you requested, or if the request is not required to be honored under applicable law. In particular, our collection and processing of your personal information may be governed by laws and regulations relating to anti-money laundering, fraud prevention, taxation, and financial services. We will not discriminate against you for exercising your legal rights, and we will not deny you access to our services or provide you a lower quality of services for doing so.
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Opt out of Marketing Communications. You have the right to opt out of receiving marketing communications from us at any time. The following opt-out methods are available to you:
- Email. You may opt out of email marketing communications by clicking the “unsubscribe” or “opt-out” link at the bottom of any marketing email you receive from us. We will process your opt-out request within ten (10) business days, as required by the CAN-SPAM Act.
- Text Messages (SMS/MMS). You may opt out of marketing text messages at any time by replying “STOP” to any marketing text message you receive from us, or by contacting us as described in the “How to Contact Us” section below. We will process your opt-out request promptly and, in any event, within a reasonable time not to exceed thirty (30) days. Message and data rates may apply. By consenting to receive text messages, you acknowledge that your consent is not a condition of purchasing any goods or services from us.
- Telephone Calls (Including Automated or Prerecorded Calls). You may opt out of receiving marketing telephone calls, including automated or prerecorded calls, by informing the caller during the call, by contacting us as described in the “How to Contact Us” section below, or by registering your telephone number on the National Do Not Call Registry at www.donotcall.gov. We will honor your opt-out request within a reasonable time not to exceed thirty (30) days. Your prior express written consent is required before we place any autodialed or prerecorded marketing calls to you, and such consent is not a condition of purchasing any goods or services from us.
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Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications, such as account notifications, security alerts, and other non-promotional messages necessary to provide the Services or respond to your requests.
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Online Tracking Opt-out. There are a number of ways to opt out of having your online activity and device data collected through our Services, which we have summarized below:
- Blocking Cookies in Your Browser. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
- Using Privacy Plug-ins or Browsers. You can block our Services from setting cookies used for interest-based ads by using a browser with privacy features or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.
- Google Analytics. We may use Google Analytics to help us better understand how people engage with the Services by collecting information and creating reports about how users use our Services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en. We also encourage you to review Google's policy for safeguarding your data: https://support.google.com/analytics/answer/6004245. You can opt out of Google Analytics by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout.
- Meta Pixel. We use Meta Pixel to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our website by clicking on the Meta ad. Meta Pixel stores a cookie on your device to enable us to measure the effectiveness of Meta ads for statistical and market research purposes. We do not have access to the information collected through Meta Pixel. However, the information collected via Meta Pixel is also stored and processed by Meta. Meta may link this information to your Meta account(s) and also use it for its own promotional purposes in accordance with Meta’s Privacy Policy. Meta Pixel also allows Meta and its partners to show you advertisements on and outside of Meta. You can opt-out of displaying Meta ads by visiting your Meta Ad Settings in your account settings, and you can clear and control the information third parties share with Meta in your Off-Meta Activity page in your account settings. If you do not have a Meta account, you can opt-out of Meta ads through the Digital Advertising Alliance here.

Note that because some of these opt-out mechanisms are specific to the device or browser on which they are exercised, you may need to opt-out on every browser and device that you use.
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Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit https://fpf.org/thank-you-for-visiting-allaboutdnt-com/.

Data Retention
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We may retain your personal information for as long as it is reasonably needed in order to maintain and expand our relationship and provide you with our Services; in order to comply with our legal and contractual obligations; or to protect ourselves from any potential disputes. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of such information, the potential risk of harm from unauthorized use or disclosure of such information, the purposes for which we process it, and the applicable legal requirements.
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Other Sites, Mobile Applications and Services
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Our Services may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third party websites, mobile applications or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites and mobile applications and online services you use.

Security Practices

We use reasonable organizational, technical and administrative measures designed to protect against unauthorized access, misuse, loss, disclosure, alteration and destruction of personal information we maintain. Unfortunately, data transmission over the Internet cannot be guaranteed as completely secure. Therefore, while we strive to protect your personal information, we cannot guarantee the security of personal information. In the event that we are required to notify you about a situation involving your data, we may do so by email or telephone to the extent permitted by law.

Children

Our Services are not intended for children, and we do not knowingly collect personal information from them. We define “children” as anyone under 13 years old, consistent with the Children’s Online Privacy Protection Act (“COPPA”). We also do not knowingly sell or share the personal information of consumers under 16 years of age. If we learn we have collected or received personal information from a child without verification of parental consent, we will delete the information. If you believe we might have any information from or about a child, please contact us via the contact information noted below.


Changes to this Privacy Policy
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We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on our Services. We may also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via email (if you have an account where we have your contact information) or another manner through our Services. Any modifications to this Privacy Policy will be effective upon our posting the new terms and/or upon implementation of the new changes on our Services (or as otherwise indicated at the time of posting). In all cases, your continued use of the Services after the posting of any modified Privacy Policy indicates your acceptance of the terms of the modified Privacy Policy.
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How to Contact Us
If you have any questions or concerns, you can reach us by email at support@truenorthfleet.com or by writing to us at 720 O St, Ste F, Lincoln, NE 68508.