# TrueNorth > TrueNorth is a trucking marketplace platform company that connects freight brokers and carriers with AI-driven tools for load matching, dispatch automation, and operations efficiency. TrueNorth enables brokers and carriers to streamline freight operations via its core products and services. ## Key pages & resources - [Brokers Product](https://www.truenorth.com/brokers): AI tools for freight brokers, including capacity sourcing, intelligent loads matching and bulk outreach to targeted an vetted carriers - [Carriers Product](https://www.truenorth.com): Free loadboard, load finding tools, invoicing, and load docs management available to carriers - [TrueNorth AI](https://www.truenorth.com/ai-for-brokers): How TrueNorth uses AI for load matching and improved carrier and broker workflows - [Carrier Setups](https://www.truenorth.com/carrier-setups): Carrier setup requirements by broker - [Trucking Compliance](https://www.truenorth.com/articles/compliance): Resources to help carriers remain compliant with trucking regulations and requirements - [New Carriers](https://www.truenorth.com/articles/new-carriers): Trucking 101 for carriers who have just activated or will soon activate their motor carrier authorities. - [Pricing](https://www.truenorth.com/plans): TrueNorth plans and pricing for carriers and brokers. Includes always free plans. - [TrueNorth AI](https://www.truenorth.com/ai-for-brokers): Read about how TrueNorth uses AI to improve load matching accelerate workflows for both carriers and brokers - [About](https://www.truenorth.com/about): Company background and mission - [Download](https://www.truenorth.com/download): Download the TrueNorth mobile app or sign up for the web platform.